Nail Brand Scores Major Investment

Butter London has a new partnership with Encore Consumer Capital.

July 23, 2014

Editor-in-Chief

The indie nail brand butter London has announced it has solidified a deal with Encore Consumer Capital. The private equity firm has made a majority investment, and will develop and market the Seattle-based brand.

“We are very excited to be working with Encore, who have a proven track record in growing brands into category leaders while maintaining the integrity and identity of the brand. This partnership will allow us to continue to bring the highest quality products to our customers with speed, quality and care,” says Leslie Freytag, president/CEO, butter London.
Kevin Murphy, managing director, Encore Consumer Capital, added:

“We are excited to begin our partnership with the great team at butter London to help build upon the brand’s attractive and unique positioning in the prestige beauty industry. We look forward to supporting the company’s introduction of great new products and engagement with its valued retailer partners to drive the brand’s growth.”